Inside the Body
Inside the Body is an immersive VR experience created as client work for Pluvicto that transforms medical education by visualizing how targeted radioligand therapy operates at the cellular level. This 360° animated journey makes complex pharmaceutical mechanisms accessible to both medical professionals and patients through scientifically accurate virtual reality.
Medical Visualization
The VR experience takes users on a microscopic journey through the human body, showing exactly how Pluvicto's medication targets and treats neuroendocrine tumors. Using scientifically accurate 3D models created in consultation with medical specialists, the experience transforms abstract pharmaceutical concepts into tangible, visual understanding. The cellular environment was meticulously designed to maintain scientific accuracy while creating an engaging educational tool that significantly improves comprehension of treatment mechanisms.
Technical Innovation
Creating this experience required advanced Unity development with custom shaders for realistic cellular materials and AI-enhanced visualization tools for accurate molecular interactions. The project leveraged Unity's rendering pipeline to create smooth VR performance across platforms while maintaining the detailed visual fidelity necessary for medical education. Real-time physics simulations were implemented to show authentic pharmaceutical interactions based on actual medical research, ensuring both educational value and technical excellence.
Educational Impact
Inside the Body has delivered measurable improvements in medical education, with 57% better understanding among medical professionals and 82% of patients reporting improved treatment comprehension. The experience has been adopted by 12 medical schools and featured at major medical conferences, winning the "Best Medical Visualization" award at the Healthcare Innovation Summit. This project demonstrates VR's transformative potential in healthcare education, making complex medical concepts accessible through immersive technology.
