Amazing Thailand Event
An AR exhibition for the
Tourism Authority of Thailand
XR Specialist
Made with the support
of Terranova Tourism
Abstract
An official event for the Tourism Authority of Thailand addressed the strong international bond between the two countries, Israel and Thailand. ARoundU was asked to do two things: first, create a bridge between the countries, available instantly to all within the palm of their hands, and second, collaborate with the artist DioZ, showcasing his digital art physically on-site.
The Event
Showcasing AR installations was an opportunity to expose the immersive medium to new audiences. Many social media influencers were invited to the event, and they took advantage of the medium's instant shareability capabilities to broaden the exposure of the AR installations to a wide audience at home.
DioZ Collab
ARoundU was born from an idea of featuring digital artists' work on top of public space, enabling creators a new three-dimensional canvas to let their creativity run wild. That's why I found the collaboration with the Israeli artist DioZ in great harmony with our visions. Reacting to the physical space but opening a new way for expression and experiences that amplify the physical experience rather than replacing it.
